Product Design Case Study
Logo | Packaging | Social Media | Print Ad | Business Card
Adobe Programs Used: InDesign, Illustrator & Photoshop
Nightfall Cider is based off of the synthwave music genre. Their image is fun and playful and targets the millennial festival goer. Based in Summerland, BC, they offer a core lineup of ciders in 473ml cans, as well as a special line released in 750ml glass bottles. They also feature a curated Spotify Playlist featuring songs to listen to while enjoying the product.
Brand Guidelines
Logo
Packaging
The packaging and labels feature a night theme with star and moon themes. The different shapes make it easy to identify different products, while the style and colours create a cohesive product line.
Glassware
A stemless glass featuring the logo, perfect for sipping cider.
An Instagram post detailing the Nightfall Spotify playlist feature. This is meant to engage customers and make them feel the entire Nightfall experience.
Poster
Carrying the theme through by using the shapes. If customers aren't familiar with the brand, they'll be intrigued to find out more.
Business Card
